How Weaddo Enabled 5X Patient Acquisition Growth for a Women & Child Care Hospital Network?
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Quick Take
A leading women & child care hospital network partnered with Weaddo to unify fragmented digital journeys across business verticals and regions. We simplified the path from discovery → booking → visit, introduced structured follow-through, and improved visibility into what drives patient decisions, resulting in stronger engagement and measurable growth.
- Unified journeys across verticals: reduced confusion and drop-offs caused by multiple sites/domains.
- Better follow-through after booking: improved readiness and reduced missed consultations with reminders and nudges.
- Performance outcomes: 5X growth, 3X engagement, and +45% efficiency.
SERVICES
Women & childcare and allied specialties.
INDUSTRY
Chain hospital, single specialty network.
MARKET
India - 22 hospitals across major metros (incl. Bangalore, Chennai, Delhi, Hyderabad).
5X
Growth in patient acquisitions enabled through unified journeys.
+45%
Efficiency improvement enabled by a more streamlined journey.
3X
Engagement uplift after experience unification.
Challenges
The network had strong demand, but the journey wasn’t consistent; patients were dropping off between decision, booking, and follow-through.
- Fragmented multi-vertical journeys: Spread across 3 domains, causing confusion and ~25% decision-stage drop-offs.
- Low engagement after booking: No structured reminders/follow-ups led to missed consultations.
- Website experience wasn’t guiding patients: Contributing to 30–35% higher bounce rates on priority services.
- Post-booking friction: Broken handovers created up to 20% leakage in confirmed consultations.
- Limited agility + visibility: Slow content updates and fragmented tracking reduced optimization speed.
Approach
We focused on making the patient journey consistent across cities, simpler to navigate, easier to complete, and easier for teams to run.
Unified website + app journeys
Aligned patient journeys across touchpoints so the experience stayed consistent across locations.
A dedicated mobile app experience
Launched a unified app to reduce fragmentation and increase engagement.
Smoother appointment follow-through + visibility
Improved appointment readiness with clearer communication and better performance visibility across regions.
