How Weaddo Improved Patient Acquisition Efficiency for a Multi-City Oncology Hospital Network?
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Quick Take
A leading multi-specialty hospital in Hyderabad partnered with Weaddo to modernize its digital patient journey and improve appointment-led growth. We unified key touchpoints, reduced drop-offs with better follow-through, and improved visibility into patient behaviour, helping the hospital scale bookings while reducing manual load.
- Unified patient journey: Website → Booking → Follow-through in one consistent flow.
- Automation-led operations: Confirmations, reminders, and nudges to reduce leakage.
- Better visibility + discoverability: Clearer insight + AI-driven SEO for stronger lead quality.
SERVICES
Multi-specialty OPD journeys across appointments, labs, and pharmacy
INDUSTRY
Hospital / Healthcare
MARKET
Hyderabad, India
4X Growth
More appointment-led acquisition enabled through a clearer journey.
5X Efficiency
Less manual coordination through automated follow-through.
5X Speed
Faster movement from enquiry to booking and next steps.
Challenges
Growth wasn’t the issue; journey reliability and coordination were. The network needed to reduce drop-offs, improve follow-through, and run multi-city performance with better visibility.
- Disconnected internal + marketing systems created delays and made coordination harder than it needed to be.
- Too much manual effort across patient workflows reduced appointment readiness by 20–25%.
- Inconsistent journeys across oncology pathways caused 35%+ drop-offs at key decision moments.
- Higher cost per lead (up to 30–40%) due to limited optimisation and weak cross-channel insight.
- Hard to personalize communication, leading to ~40% loss in high-intent engagement
Approach
We focused on making the oncology journey clearer, more consistent, and easier to complete, while giving teams better visibility to improve performance across cities.
Unified patient journeys across cities
Created one consistent experience so patients could move from discovery to appointment with less friction and fewer drop-offs.
Reliable reminders and follow-through
Set up structured reminders and reactivation so more patients stayed engaged and arrived prepared.
Better visibility for decision-making
Improved performance visibility across regions so teams could optimise faster and scale what works.
