How Weaddo Scaled Patient Acquisition Across a Women & Child-Care Hospital Network?
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Quick Take
A leading women & child-care hospital network across India partnered with Weaddo to modernize digital acquisition and create a more consistent patient journey across cities. We unified the website + app experience, launched a dedicated mobile app, set up smoother appointment follow-through, and improved visibility across touchpoints, helping the network scale multi-city patient acquisition.
- Unified journeys: Website + App experiences brought into one consistent flow.
- Stronger follow-through: Clearer appointment communication to improve readiness.
- Measured impact: 9X Growth, +40% Efficiency, 3X Engagement.
SERVICES
Women & child-care care journeys across regions
INDUSTRY
Chain hospital, single specialty
MARKET
India: present across 12 cities (incl. Bangalore, Chennai, Coimbatore, Mumbai, Pune, Noida, Gurgaon, Chandigarh, and more)
9X
Growth in patient acquisitions enabled by a unified patient experience
+40%
Efficiency improvement through streamlined workflows and better coordination
3X
Engagement uplift through stronger journeys and communication
Challenges
As the network scaled, the patient journey didn’t. Friction across touchpoints created drop-offs, slower coordination, and weaker engagement.
- Low automation across teams caused 20–30% slower turnaround times.
- Fragmented execution across partners weakened consistency across locations.
- Limited personalization led to 25%+ lower engagement and weaker appointment readiness.
- Non-scalable website journey caused 35%+ drop-offs and an inconsistent multi-location experience.
- Disconnected systems contributed to ~30% leakage in potential acquisitions.
- Poor tracking and visibility made optimization difficult and created ROI blind spots.
Approach
We focused on making the patient journey consistent across cities, simpler to navigate, easier to complete, and easier for teams to run.
Unified website + app journeys
Aligned patient journeys across touchpoints so the experience stayed consistent across locations.
A dedicated mobile app experience
Launched a unified app to reduce fragmentation and increase engagement.
Smoother appointment follow-through + visibility
Improved appointment readiness with clearer communication and better performance visibility across regions.
